March 4, 2019
Plymouth Meeting, PA --National mortgage lender, NewRez (recently rebranded from its former name, New Penn Financial) has partnered with Cultural Outreach to offer its loan professionals access to an innovative new training program. The Cultural Outreach strategy consists of providing content such as infographics, videos, and social media posts that resonate with first-time home buyers, along with modern leadership and social media training to help loan officers understand how to better connect in a diverse and digital world. NewRez is one of only a few mortgage lenders nationwide to offer this program to its loan professionals.
“We know that in order to be competitive in today’s marketplace, we have to understand the nuances of a wide variety of consumers and remain active and compliant in the fast-changing environment of social media,” said NewRez Chief Marketing Officer, David Haggert. “We partnered with Cultural Outreach to empower our loan officers with interactive training and dynamic, engaging content. With our company’s rebrand just last month, the timing is perfect to increase our presence, both at a company level and for our individual loan originators.”
Created by Cultural Outreach Founder Kristin Messerli, the training program provides mortgage loan professionals with access to content that is relevant and engaging for the modern consumer. “Content is the driving force behind building a strong online presence. We understand how overwhelming it can feel to keep up with the demand for content, so our team of experts have tapped into an impactful strategy that empowers loan professionals to use storytelling and new media to build an authentic personal brand without taking significant time away from their work.”
To learn more about the training program, visit: multiculturalsales.com
About NewRez LLC
NewRez LLC (NewRez), formerly New Penn Financial, LLC, is a leading nationwide lender that focuses on offering a breadth of industry-leading products, supported by a loan process that blends both human interaction and the benefits of technology into an unparalleled customer experience. Founded in 2008 and licensed to lend in 49 states, NewRez is headquartered in Plymouth Meeting, Pennsylvania and operates multiple lending channels, including Wholesale, Correspondent Lending, Direct-to-Consumer, Retail, and a network of Joint Venture partners. NewRez is a Shellpoint Partners company and a member of the New Residential Investment Corp. family. More information is available at newrez.com.
About Cultural Outreach
Cultural Outreach connects companies with underserved markets and Millennials through cause-driven marketing and community-building services that drive business results. Cultural Outreach arms providers with critical tools to drive homeownership growth in all channels. To learn more, visit culturaloutreach.com.