June 3, 2022
Fort Washington, PA— Newrez LLC (“Newrez”, the “Company”), a national mortgage lending and servicing organization, announced today that Newrez Chief Marketing Officer (“CMO”) Brad Jones has been named a 2022 Rising Star by HousingWire.
HousingWire’s Rising Stars program recognizes industry professionals who have become leaders in their respective fields. In order to be eligible, Rising Star award winners must be no older than 40 years of age and must be employed full-time in a business role primarily engaged in some aspect of the U.S. housing economy (lending, servicing, investments, real estate). Winners are selected from any and every area of the housing economy and come from diverse backgrounds but share one common trait: an outsized impact on the industry and their businesses.
Mr. Jones began his mortgage career in 2012, accruing a decade of industry experience across a variety of roles, ranging from loan officer to sales director to chief marketing officer and more. Since joining Newrez as Chief Marketing Officer in 2020, he has grown Newrez’s marketing team from nine team members to 78 employees under his leadership, widening the scope of impact the team has on the Company and industry. In 2021, his team was able to secure 300 media placements, win 23 company awards, and reach almost 900 million media impressions. To further this strategy, Brad has heavily invested in resources to strengthen search engine optimization. In 2021, the SEO team yielded more than six million impressions and grew its Google Authority Score 63 percent year over year. Now, with those benchmarks set, Mr. Jones is encouraging his team to shoot for even bigger goals in 2022.
“There are so many talented young leaders catalyzing change and driving innovation in the mortgage industry right now – to be considered among them is something I’m truly humbled and honored by,” said Jones. “I’m in the trenches working with so many ambitious, forward-thinking people every single day who continually inspire me to achieve more and lead better in new ways.”
By amplifying the Company’s culture and brand, modernizing how lenders communicate with clients, and developing borrower educational content for Newrez, Mr. Jones aims to redefine how the mortgage industry is marketed and perceived by new and prospective homeowners, industry professionals and consumers alike.
“Newrez would not be the strong brand it is today without Brad’s leadership – he has been so instrumental to elevating our name and building our culture at such a pivotal time for our industry and Company,” said Baron Silverstein, president of Newrez. “He’s grown our marketing team and our presence in leaps and bounds – he’s an invaluable leader to our organization.”
For more information on HousingWire’s 2022 Rising Star awards, visit https://www.housingwire.com/articles/introducing-the-rising-stars-class-of-2022/
Newrez is a leading mortgage company that combines mortgage origination and servicing to provide a customer-first journey and help our customers make smart moves throughout the lifetime of their mortgage loans. Differentiated by its origination platform, the Company provides customers with unparalleled lending options to purchase and refinance. Its servicing business services loans on behalf of Newrez customers and includes third-party servicing brand, Shellpoint Mortgage Servicing. Founded in 2008, Newrez is headquartered in Fort Washington, Pennsylvania and is a member of the New Residential Investment Corp. family.
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