July 1, 2021
Newrez Chief Marketing Officer Brad Jones Earns 2021 HousingWire Marketing Leader Award
Fort Washington, PA— Newrez LLC (“Newrez”, the “Company”), a national mortgage lending and servicing organization, announced today that Newrez Chief Marketing Officer (“CMO”), Brad Jones, was selected as one of the recipients of HousingWire’s inaugural 2021 Marketing Leaders awards, recognizing the most creative and influential marketing minds of the housing economy.
Since joining Newrez as CMO in August 2020, Mr. Jones has nearly tripled the size of the marketing department. Tasked with evolving a retention-built loan origination and servicing company into a forward-facing, acquisition-focused brand, Mr. Jones reconstructed the Company’s marketing processes and strategy. In his role, Mr. Jones has shifted the paradigm by leading a website revamp, optimizing the Company’s digital marketing data capture for targeting and personalization, growing the Company’s key audience to include a more holistic demographic, and spearheading a rebrand to create a stronger, more cohesive aesthetic and tone for Newrez.
“Since day one at Newrez, I have seen the potential and strong foundation to build upon. I am incredibly proud of the movement and successes we have made as a marketing department,” said Mr. Jones. “Earning this award is a true honor and signifies our team’s progress and I could not be happier with the team and marketing strategy we have built today and will continue to grow.”
The Marketing Leaders are selected by HousingWire’s Selection Committee based on their professional achievements within their organizations, contributions to the overall housing economy, client impact and personal success over the course of their respective careers. These stand-out professionals are comprised of strategic and creative marketing executives who demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams.
"The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions," said HW Media CEO Clayton Collins. "The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better.”
For more information on this award, visit HousingWire.com.
Newrez is a leading mortgage company that strategically combines mortgage origination and servicing to provide a best-in-class, customer-first journey and help our customers make smart moves throughout the lifetime of their mortgage loan. Newrez’s differentiated origination platform provides options to purchase and refinance customers and operates across multiple lending channels, including Direct to Consumer, Joint Venture, Wholesale and Correspondent. Newrez’s tenured and proven servicing business consists of its performing loan servicing division, Newrez Servicing, and its special servicing division, Shellpoint Mortgage Servicing. Newrez employees support the health, vibrancy, and sustainability of our communities through the company’s community investment initiations, Newrez Neighborhood Outreach Works (“NOW”). Founded in 2008, Newrez is headquartered in Fort Washington, Pennsylvania and is a member of the New Residential Investment Corp. family.